Zyn Fixture Designer

Team Size

10 People

Business Analysts, Solution Architectures & Product Manager
My Role

Product Designer

I defined the problem and ideated solution with stakeholders
Time Spent

4 Weeks

I defined the problem and ideated solution with stakeholders

Hi Level

User Story

Sales Representative needs a Product Configurator to design Racks for nicotine pouches to speed up process of shipping & instalment of racks inside Departmental Stores

Stakeholder’s Call Artefacts

Open Ending Question Pool

Who was Stakeholder?

Stakeholder’s Name: Mindy Ginsberg
Role: EVP Sales Zyn

QuestionsNote Taking

How do you currently ensure that the racks you design effectively display and promote nicotine pouch products to maximise sales?

Excel Sheets
Pencil Measurements
Sketches & Drawings

What are the main challenges you face in the existing manual design process? Can you provide specific examples?

Hard Process always Chances of Mistakes
Time Taking Process

How do the requirements for nicotine pouch racks vary across different shops? Are there any common themes or specific needs that arise?

Yes, different across shops
Different racks across different shops

How would you describe your current process for designing and customising nicotine pouch racks for different shops?

Its way complex, sales person have take measure manually
Using excel sheets and paper pencil we have manage data

Are there any specific tools or technologies that you feel would be valuable to integrate into the digital rack design system?

Measurements tools
Measurements tools

How important is real-time visualisation and modification of the racks during the design process? How would it benefit your workflow?

It will guide your process

How would you envision the user interface of the digital platform to be? What elements or design principles would make it user-friendly and intuitive for you?

Clean Interface
Should be same as our competitors

What impact do you believe a streamlined and efficient rack design process could have on your overall productivity and sales performance?

Excel Sheets
Pencil Measurements

In your opinion, what are the key factors that contribute to enhancing the customer shopping experience when it comes to nicotine pouch displays? How can the digital rack design system support those factors?

If It would quick then it will quickly add value
Even direct shop owner can design rack

What features or functionalities would you expect in a user-friendly digital platform for designing and customising these racks?

Drag & Drop Easy Intuitive
Select all Presets and Templates

Understanding of ZYN’s Business

Sales Person’s Guide to Note down measurement for Fixture

Ask for zyn zone marketing area preferences note down in excel sheet
Note down info about header graphics information in excel sheet
Take Measurement and ask for preferences and propose a fixture
Salesperson ZYN goes to departmental store
Lastly Note-down shelves detailsEach fixture will have a separate sheet, and each 4-foot space will be represented as a cell in the Excel sheet. Record all relevant information, such as shelf dimensions, heights, and distances between shelves, in the respective cells.
Send this sheet to Swedish Match and then they will starting building that fixture as per requirements

Key Findings

5 out of every 100 are inaccurate orders due to manual system

50 Minute Process Managing business on Excel sheets is really time taking process

The current manual design process for nicotine pouch racks is time-consuming, inefficient, and lacks flexibility.
Sales professionals face challenges in meeting the specific requirements of individual shops due to variations in shop layouts, sizes, and branding preferences.
There is a need for a digital solution that provides a user-friendly platform for designing and customising racks in real-time.
Shop owners often request features like adjustable shelves, branding options, and space optimisation for other products.
Streamlining the design process and enabling real-time visualisation would save time, enhance sales, and improve the customer shopping experience.

Features Affinity

Affinity map of features: header placement, Zyn zone placement, shelf types and fill and remove actions

Ensuring Pixel Perfect Design

Maintaining the Digital Twin of Shelves

I received rendered images of shelves and racks for our project. To ensure accuracy and alignment with real-world dimensions, I converted the pixel values to inches and calculated the corresponding real-world measurements. The challenge was to synchronise the real values with the pixel values, ensuring that the design accurately represented the physical racks. A crucial aspect was ensuring that the number of shelves in the design matched the number of shelves that could be fitted in the real-world racks. The ultimate objective was to achieve pixel-perfect precision, ensuring a seamless integration between the digital design and the physical racks.